Several years ago, there was no such thing as a social media manager. It’s strange to imagine now that people live in a world where social media management is so commonplace. Now an integral part of any digital marketing strategy, social media management essentially deals with optimizing content campaigns for brands on social platforms such as Facebook, Twitter, Instagram, and more. No matter the business size, there is bound to be someone in charge of running everything related to social media. It’s a role that is high in demand, highly competitive, and relevant to all businesses.
Contrary to popular belief, being Facebook savvy is not enough to become a full-fledged social media manager. It is much more than just answering queries and scheduling posts on these platforms. If you’ve ever been interested in what it takes to take a job from home as a social media manager, then here are the things you should master first.
Marketing and Advertising Proficiency
Social media management is, first and foremost, a part of digital marketing. You can expect any job descriptions for these types of roles to list qualifications relating to engaging with customers. Understanding what it takes to get your audience to share your posts and knowing how to respond to their comments is a significant part of the role.
Recruiters will also expect some level of marketing and advertising proficiency from people applying for social media management roles. Some experience in using Facebook Ad Manager and Power Editor, which is the ads creation tool, will be advantageous. Part of your job search is ensuring you’re prepared for the role, so cultivating a good working knowledge of these tools will help you meet the requirements for social media management jobs.
It might be tempting to post the same content across Facebook, Instagram, and Twitter, but each platform provides a targeted form of communication for different purposes. If you’ve ever shared a personal post on each platform, then you might have noticed yourself tweaking it to make it appropriate for the channel.
Understanding what type of content is best suited for different platforms requires a closer examination into the kind of copy that gets the most responses. Try to find out what users really use the platform for. Maybe Twitter is just a place to rant while Facebook is for sharing news articles and memes. Instagram might be where all the influencers are since it’s an avenue for pretty pictures. Observing the strategies of big brands across platforms will give you a good idea of how to differentiate your content on each and how to practice targeted communication effectively.
Intuition and Creativity
Social media managers are expected to read trends on social media and anticipate them before they even occur. By doing so, your content marketing strategy won’t fall behind when it’s time to launch campaigns. The days of simply growing your following are gone. With so much information readily available to you, your best bet is to follow the data analysis and insights along with a bit of intuition. Learning things like how to hold a giveaway or a contest on socials will show hiring managers that you have a good idea of how to run this based on your experience.
Creativity might seem like a given, but those interested in social media management roles need to demonstrate an ability to produce engaging and interesting content and copy. Consider practicing by researching how content plans are developed and trying a hand at it yourself.
Many HR professionals predicted that the jobs that people will have in the future don’t exist yet, and this was precisely the case with social media managers. As Facebook went from wall-to-wall exchanges and simple games like Vampires vs. Werewolves and as the Instagram aesthetic grew, so did the need to manage it for marketing purposes. Why wouldn’t businesses want to advertise their products and services on the most heavily populated websites and apps on the internet today? Starting a marketing career as a social media manager is by no means a walk in the park, but if you have the drive to learn, the intuition to help you navigate, and the grit to succeed, you can definitely apply for that role!
At Always Working, we don’t pump the breaks on providing the right roles for your job search. Whether you’re looking for a full-time social media management gig or a part-time writing role, you’ll find whatever suits your qualifications. Search for social media manager jobs in Atlanta with us today!