The modern world has certainly paved the way for new industries, one of them being the online world. There’s so much to do and see in the digital scene, which is why businesses across industries scramble to gain a steady spot in the intangible and yet powerful landscape. In an effort to stay connected with their customers, brands now use social media to further their operations. This has given rise to the role of a social media manager, a role existing solely for handling social media accounts. 

They’ve now become an important part of every business, making the role in demand in various industries. If you’re looking to pursue a career in social media management, there are certain skills you need to master. It’s more than just management—it also entails creativity and a penchant for service, always going beyond what’s expected. 

To help you get started with your future social media management career, here are the top three skills you need to possess:

Skill #1: Creativity

The ability to create visual graphics is integral to the role, especially since social media is an incredibly noisy environment. You’ll want to make sure that your accounts stand out, ensuring that your growth is consistent. To do this, powerful visual branding is necessary, which should be apparent in various social channels. You’ll likely be handling a variety of content strategies, including the following items:

  • Images
  • Videos
  • Landing pages
  • Paid ads

If you wish to apply for a social media manager role, your best chance is to create a diverse content portfolio. Make sure the recruiter knows you’re highly creative, naturally adept in paying attention to details, and flexible in styles. 

Skill #2: Writing 

As a social media manager, your writing should be unparalleled. You’ll be tasked with creating copies to accompany your visual content, all of which are necessary to create a consistent brand image that attracts. You’ll want to craft compelling social media profile descriptions, and at the same time, create witty tweets and Instagram posts. 

All these are necessary for driving clicks and engagement. In a highly saturated market, you’ll want your posts to capture audiences with captivating stories—without good writing skills, you’ll unlikely be unable to convey messages properly.

Skill #3: Customer service and engagement

Although social media mainly exists to build brand awareness and presence, these accounts are also the platforms where customers turn to for concerns and other queries. You’ll want to ensure that your resume contains remarkable customer service experiences, as you’ll essentially be the face of your company in the online world.

Top-notch conversational skills and empathy are non-negotiable, especially if you wish to keep customers happy, satisfied, and ultimately, loyal. By doing so, you propel your company forward—making in a valuable asset to the team.

Finding Your Social Media Career Path

From everything gathered, one might say that the best social media managers need to be society’s jack of all trades. While that may be true, bear in mind that you don’t have to be proficient in every single area—you only need to be good in a few of them to begin a career. In the digital world, you’ll learn along the way. Just make sure that you have the basics covered!

If you’re on the hunt for social media manager jobs in Atlanta, Always Working has you covered. We are a job search website, designed specifically for young creatives like you. Allow us to help you find the right career path for you—get started with us today!